Did you see this trending online today?
Mars food company have decided to split all their food products
into a list of “occasional” products
(to be eaten no more than once a week)
and “everyday” products
so that their consumers can make healthier choices.
They claim that:
“To maintain the authentic nature of the recipe,
some Mars Food products are higher in salt, added sugar or fat.
As these products are not intended to be eaten daily,
Mars Food will provide guidance to consumers on-pack
and on its website regarding how often these meal offerings
should be consumed within a balanced diet.”
These are a HUGE food company that make products like
Dolmio pasta sauces & Uncle Ben’s rice.
What do you think yourself?
Would having this information
encourage you to make healthier choices?
One things for sure,
it’ll be interesting to see how it affects their sales figures.
If the sales of some of their “occasional” products plummet
they could be scraping this incentive in no time.
Or alternatively people will have more trust
in what they’re buying that
their sales figures may actually increase.
If that’s the case,
I’m sure you’ll see plenty of other food companies
jumping on the bandwagon.
It’s an interesting one.
Andrew “watch this space” Lahart
PS here’s the link to the full article: