Doing a lot of study at the moment on the area of
human behaviour & psychology.
See the reality for me as a trainer,
despite all the cool stuff you learn about nutrition
and the advanced strength & conditioning techniques
stand for absolutely nothing unless…
you can actually get your client to do it.
You can give someone all the info they need
but unless they have a genuine reason to do it,
it ain’t gonna happen.
It all depends on the sweet mix of
education, support, motivation & accountability.
How much, all depends on the particular person.
For example,
he might have all the knowledge of what he needs to do
but massively lacks the motivation to do it.
Sound familiar?
but here’s the kicker.
When it comes to eating well,
you can talk about stuff like motivation & will power all you like.
But I’ll have you consider
The urge to consume food is one of the strongest urges
a human can experience.
Think about it, we need calories & nutrients to survive
so subconsciously your brain will send the hunger signals out
until you eventually can’t ignore them.
The more you restrict your food,
the stronger the urges become
and the more likely you are to binge eat.
(read that last sentence again)
So no matter how “motivated” you think you are
to lose the belly once & for all.
Going on a massively restrictive diet
is just gonna set you up for another failure.
Beyond our survival needs,
food also has what’s called a hedonic effect.
Meaning it needs to have a certain level of enjoyment.
It’s why we all naturally have our own personal favourite foods.
So going on a diet that doesn’t allow for any of these foods,
you’re gonna lack that hedonic effect
and as a result you’ll f#cking hate the process.
And when you hate the process,
you’ll just be counting down the days to when you can quit
and fall back int old habits.
The bottom line is,
unless you enjoy the process,
you’re gonna really f#cking struggle.
So as you can see it goes way beyond “not wanting it enough”.
Your body & brain require calories, nutrients, & enjoyment.
Try to starve them of it
and they’ll make you pay.
Andrew “hedonic” Lahart
